i can't remember where i first came across le hatchery, either fb or instagram. but i quickly fell in love with their style and ethos. and i've been lusting after this yakadiyak poncho... i've only resisted so far as i'm saving for a new laptop... then i'll be after one! i grabbed the lovelyleona for a quick chat...
*can you tell us a little about le hatchery?
‘le hatchery’ was officially born mid 2011. Having taken a break from the design/buying fashion world, to graft on superyachts in Europe, I started having withdrawals & dusted off the trusty ol' sewing machine. Making dresses, tops, jewelry & pouches using the inspiration absorbed from all the wonderful places, creative atmospheres & ports I’d visited. We are currently based in the South of France, a mecca for boho garments & once ‘le hatchery’ started, the company grew momentum. Originally it was just friends, friends of friends & then I was introduced to storenvy & opened up an online store!
Adding other one-of-a-kind & vintage products to the otherwise handmade collection is another lovely part of being an indie. The range now includes clothing, jewelry, accessories & shoes with collections being released every September & March with fresh product drops in-between. Our photoshoots are usually a collaboration of small business owners; hair & make-up artists, photographers & models… our latest shoot ‘a hatchery fairy tale’ might just be my favorite yet!
* who are the faces behind the business?
The faces behind the label are really just myself & Mr H! There are a few other little fairies that help us in times of need. We like to think it’s a personal experience shopping with us. Taking great love & pride in handmaking garments & using organic or re-purposed fabrics we try to offer a unique range as an alternative to the mass-produced world.
Adding other one-of-a-kind & vintage products to the otherwise handmade collection is another lovely part of being an indie. The range now includes clothing, jewelry, accessories & shoes with collections being released every September & March with fresh product drops in-between. Our photoshoots are usually a collaboration of small business owners; hair & make-up artists, photographers & models… our latest shoot ‘a hatchery fairy tale’ might just be my favorite yet!
* who are the faces behind the business?
The faces behind the label are really just myself & Mr H! There are a few other little fairies that help us in times of need. We like to think it’s a personal experience shopping with us. Taking great love & pride in handmaking garments & using organic or re-purposed fabrics we try to offer a unique range as an alternative to the mass-produced world.
*what do you see in the future?
We are now stocked in a few retail stores whose customers appreciate unique handmade items. Lexi & Roy in Perth, Australia is a fashion-forward boutique stocking the best of Australian labels & Turtles Surf Store in Antigua, Caribbean is a laid back chill zone that only sells recycled goods… & we are in discussions with a few stores in France. We are hoping to grow further in 2013 & excited by the prospect of a move to Western Australia where the label is suited towards the mellow sunny state. The ultimate dream is to have our own store where people can discover handcrafted goodies from around the world!
Having an online store is hard, all consuming work as all of us with a small business know, however it also brings the freedom to source, create & find items that others have been longing for & present these in the most eco-friendly way.
We have a similar ethos to This Enchanted Pixie; free-spirited, boho, up-cycler & would love to give you all 15% off at ‘le hatchery’ for January! Just use the code PIXIE15 at checkout. Enjoy!
leonie also offered to share le hatchery's latest lookbook, so beautiful!
leonie also offered to share le hatchery's latest lookbook, so beautiful!
I love this!
ReplyDeleteThanks for sharing Polly.
Want so many things ...
Oh my goodness, Polly! This is such a fantastic company. Those goals are just perfection! Ah! I wish I could do a little shopping there myself. ;)
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